Bespoke training courses | online or in-person
Bespoke training courses | online or in-person
Bespoke training courses | online or in-person
Bespoke training courses | online or in-person
Bespoke training courses | online or in-person
Bespoke training courses | online or in-person
Making Headlines: Getting Your Story on TV News
2.5 hrs online or in-person*
Have you got a brilliant news story to tell but have not managed to secure coverage on national or local TV News?
By the end of this session, participants will have a clear action plan to confidently pitch their story to TV news outlets and maximize their chances of being featured.
Course outline
Course content
Tailored to your specific organisation with appropriate examples and scenarios to make it as relevant as possible.
1. Introduction: welcome and objectives
Understanding the value of TV news coverage for your charity or business.
Aligning this activity with your organisation's business and marketing (or fundraising) strategy.
What makes TV news different from print and online media.
The Big Picture:
Examples of compelling TV stories featuring small businesses and charities.
2. Crafting Your TV-worthy story:
Understanding newsworthiness for the TV - what you need to know - the "5 Ws" of news: who, what, when, where, why (and how).
Elements of a great TV story: visuals, emotion, impact, and timeliness.
Tying your story to a larger narrative:
- Connecting your story to trending topics or breaking news.
- Using seasonal events and awareness days.
3. Preparing for TV Media Success:
Building the perfect pitch:
- The power of the pitch.
- How to structure a pitch and press email for TV producers.
- Crafting an irresistible subject line.
Making it visual:
- Preparing B-roll footage or visuals that appeal to TV news editors.
- Tips for creating video-friendly events or demonstrations.
Choose the right spokesperson:
- How to prepare for on-camera interviews.
- Choosing individuals with charisma and expertise.
4. Reaching out to the right people:
Who to contact:
Identifying producers, assignment editors, and reporters.
Understanding how TV newsrooms operate.
When and how to pitch:
- The best times to send your pitch.
- Following up without being pushy.
5. Maximising the coverage you get:
Engaging with the TV team:
- Providing additional resources, information, and cooperation.
- Ensuring smooth communication before and during coverage.
Amplifying Your TV Appearance:
- Sharing TV segments on your social media and website.
- Maximising the credibility gained from TV exposure.
6. Interactive session:
Participants draft and refine a TV pitch for their business or charity.
Peer and instructor feedback.
Q&A Session:
Addressing specific challenges and questions.
Price
Additional people £109pp
* In-person training may incur additional costs - get in touch to discuss.
All courses are written and designed specifically for your organisation.