Bespoke training courses | online or in-person
Bespoke training courses | online or in-person
Bespoke training courses | online or in-person
Bespoke training courses | online or in-person
Bespoke training courses | online or in-person
Bespoke training courses | online or in-person
Mastering PR & Media Relations
3 hrs online or in-person*
Unlock the secrets to successful PR and media engagement to take your brand awareness to the next level!
Designed for teams working in PR, Communications, and Marketing, this interactive course equips your team with the tools to elevate your media strategy and strengthen your organisation's reputation.
Course outline
Course content
Tailored to your specific organisation with appropriate examples and scenarios to make it as relevant as possible.
1. Introduction: welcome and objectives
How to align your PR strategy with your organisation's Business Plan.
What is "thought-leadership" and why is it important to businesses and charities?
Discover how to position your organisation as a thought leader with a proactive PR strategy.
Exercise: what topics is your organisation a thought-leader in?
2. Understanding newsworthiness:
How to write for the media - and stand out from the crowd.
How to really find the best news angle for your press release in a sea of information.
Unpack common misconceptions about what makes a story newsworthy.
3. Inside the media industry:
Explore how journalists and broadcasters gather news in the UK.
What are journalists looking for in a news story?
Master the art of ‘selling-in’ story ideas while avoiding common mistakes.
4. Press releases vs. media pitches:
Learn the key differences between a press release and a media pitch.
How to work with TV news producers to secure coverage on television news.
Hands-on exercise: Craft an email pitch and write an engaging press release.
5. Maximising media coverage:
How to strategically work with individual journalists to boost coverage opportunities.
Understand reactive media relations: when to respond, and when to hold back.
The power of "news jacking."
6. Intro to crisis management:
The golden rules of effective reactive media handling.
How to develop a robust response plan for potential PR crises.
Scenario workshop: Identify key risks for your organisation and create a response plan.
7. Perfecting media interviews:
Learn the dos and don’ts of effective media interviews.
Learn how to effectively brief your spokespeople.
Exercise: watch and critique examples of successful and unsuccessful interviews.
8. Digital PR strategies:
Discover how PR can drive website traffic and amplify your reach in the digital era.
How to effectively integrate your PR strategy with your social media strategy.
How to write to maximise SEO.
How to achieve meaningful backlinks to drive your online profile.
Price
Additional people £109pp
* In-person training may incur additional costs - get in touch to discuss.
All courses are written and designed specifically for your organisation.