Bespoke training courses | online or in-person

How to align your PR strategy with your organisation's Business Plan.

What is "thought-leadership" and why is it important to businesses and charities?

Discover how to position your organisation as a thought leader with a proactive PR strategy.

Exercise: what topics is your organisation a thought-leader in?

How to write for the media - and stand out from the crowd.

How to really find the best news angle for your press release in a sea of information.

Unpack common misconceptions about what makes a story newsworthy.

Explore how journalists and broadcasters gather news in the UK.

What are journalists looking for in a news story?

Master the art of ‘selling-in’ story ideas while avoiding common mistakes.

Learn the key differences between a press release and a media pitch.

How to work with TV news producers to secure coverage on television news.

Hands-on exercise: Craft an email pitch and write an engaging press release.

How to strategically work with individual journalists to boost coverage opportunities.

Understand reactive media relations: when to respond, and when to hold back. 

The power of "news jacking."

The golden rules of effective reactive media handling.

How to develop a robust response plan for potential PR crises.

Scenario workshop: Identify key risks for your organisation and create a response plan.

Learn the dos and don’ts of effective media interviews.

Learn how to effectively brief your spokespeople.

Exercise: watch and critique examples of successful and unsuccessful interviews.

Discover how PR can drive website traffic and amplify your reach in the digital era.

How to effectively integrate your PR strategy with your social media strategy.

How to write to maximise SEO.

How to achieve meaningful backlinks to drive your online profile.

Additional people £109pp

* In-person training may incur additional costs - get in touch to discuss.