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    • Home
    • Services
      • Overview
      • Marketing strategy
      • PR & media relations
      • Crisis Management
      • Social media management
      • Campaign development
      • Storytelling
      • Influencing for change
    • Training Courses
      • Overview
      • PR & Media Relations
      • Social media strategy
      • Crisis Management
      • Getting on TV news
    • Our work
    • About
    • In the News
    • Blog
    • Contact Us
Be better known
  • Home
  • Services
    • Overview
    • Marketing strategy
    • PR & media relations
    • Crisis Management
    • Social media management
    • Campaign development
    • Storytelling
    • Influencing for change
  • Training Courses
    • Overview
    • PR & Media Relations
    • Social media strategy
    • Crisis Management
    • Getting on TV news
  • Our work
  • About
  • In the News
  • Blog
  • Contact Us

Instagram | Facebook | LinkedIn | TikTok | X.

Instagram | Facebook | LinkedIn | TikTok | X.

Instagram | Facebook | LinkedIn | TikTok | X.

Instagram | Facebook | LinkedIn | TikTok | X.

Instagram | Facebook | LinkedIn | TikTok | X.

Instagram | Facebook | LinkedIn | TikTok | X.

How to improve your organic social media strategy

Instagram | Facebook | LinkedIn | TikTok (3 hrs online or in-person*)

This comprehensive session combines expert insights, actionable strategies, and interactive learning to ensure you leave with the skills to elevate your organic social media game. You’ll also benefit from practical exercises and real-world examples to apply immediately to your brand or organisation.


This bespoke training course will be tailored to the specific needs of your team - whether you're just starting out or looking to sharpen your skills, this hands-on course will give you the expertise and confidence to thrive in the social media landscape.

Understand the latest algorithm updates

Course content

Tailored to your specific organisation with appropriate examples and scenarios to make it as relevant as possible.

1. Introduction: welcome and objectives

2. The changing social media landscape

Understand the evolving social media landscape and how it impacts your business or charity.


Learn how to align your social media strategy with your organisation’s goals.


Explore how each platform differs in its algorithms, user behaviour, and best practices.


Real-world examples of social media excellence - how to learn from the best.

3. A winning content strategy:

Master the art of organic content planning with tools like content calendars and pillar themes.


Develop your brand’s unique tone of voice and style.


Learn effective social media storytelling to captivate your audience.


Practical exercise: how to come up with more content ideas for social media.

4. Creative excellence in content creation:

Discover how to craft impactful content tailored to Facebook, Instagram, LinkedIn, and TikTok.


How to increase your reach and engagement on social media - the key mistakes to avoid.


Dive into short-form video creation, including tips for shooting videos that stand out - maximising the use of 'Reels' on Instagram and Facebook.


How to maximise the use of 'Stories' on Instagram and Facebook.

5. Developing thriving online communities:

Engaging authentically with your audience.


Why comments, reaction and conversations are important.


How to deal with negative comments and handling sensitive issues on social media.


Watch best practice examples of building effective online communities.

6. Performance insights:

Track your social media ROI and use analytics to improve performance.


Monitor conversations through social media listening and adjust strategies accordingly.

7. Advertising and legal basics:

Gain a beginner’s guide to social media advertising.


How to enhance organic reach with a paid socials strategy.


Navigate copyright, trademark, and privacy concerns in your content creation process.

Price

£129 per person (minimum 3 people)


Additional participants: £109 per person.

* in-person training may incur additional costs - please contact to discuss.

All courses are written and designed specifically for your organisation.

More advice and tips on social media:


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